Digital Marketing has been the key to success these days. No company is getting succeeded without the Digital Marketing. Digital Marketing is diversified into various activities like
SEO – Search Engine Optimization
Search engines was evolved as another source of traffic, which today changed to complete source of income for some businesses. Ranking high on these search engines has become an essential task to any product or service to get the additional business. Search engines have been designed on unique algorithms which need to be understood and followed in designing and developing any application. SEO is completely an organic process that takes time to rank but stays for long time.
We being experts in these things have guided many SMB’s to reach their short time and long time goals.
On- Page Optimization is a process to be conducted before fetching the site to google as this involves in your keyword tracking and placing them on right pages. This particular activity helps the websites to rank high by defining the preferred key words.
Off- Page optimization helps the website to get the proper back links which is one of the key factors that search engines consider for ranking. Not only that this task also helps to get the human traffic from various classifieds and directories that the customers keep visiting regularly for their own needs.
SEM – Search Engine Marketing
Search Engine Marketing is the marketing activity on any search engine by directly paying them for instant results for example Google Ad-Words is the program which helps customers to get the right audience instantly through right display on search engines. SEM is completely a non-organic process which last till you keep paying for it. Once you stop the payment the campaign gets stopped in deed the business leads get stopped through that channel. It is good to do SEM along with SEO as it boosts the sales at a given point time.
SMO – Social Media Optimization
Social Media Optimization is good and fruitful activity, works to attract both Human and Search engines traffic. Regular updates from a product or the company keeps their customers posted and gets additional traffic with references. Today it has become an essential part in promoting the business through Social Media. Customers some time post their queries and responses on social media to share their inputs on the products or services rendered. We have seen in recent days some companies started accepting service requests only on social media. Social media has grown to an extent that banks have adopted a first of its kind for their transactions.
SMM – Social Media Marketing
Social Media Marketing is similar to SEM as the motto of SMM is also to get instant business through the social media. A very good example is Facebook Promotions which is charged but fetches good results. There are a specific user base for every social media and have their own readers or subscribers. We some time see a cross platform compatibility tools which becomes handy in running promotions.